Box Plot using R

Box Plot: Overview Box plots are one of the most useful exploratory visualization tools available for analysts. They can help in visualizing data for identifying outliers and for comparing distributions of multiple variables or distribution of a variable based on levels of a categorical variable. Box Plot is also called Box and Whisker Plot. There ... Read more

Simple Exponential Smoothing

              Somple Exponential Smoothing Forecasting is used to estimate future value of a time series. There are many different forecasting techniques available A few of them are : Moving Average Weighted Moving Average Simple Exponential Smoothing Double Exponential Smoothing/ Winter Method Triple Exponential Smoothing Holt Winter Method And some ... Read more

Segmentation-a-perspective

Segmentation is one of the old concepts being used across fields and by non-technical people. People are segmentation at least into two groups “Male” and “Female” based on gender characteristics. Now let’s try to understand these two segments better. These two segments will be very different on a few characteristics (that are variables in analytics ... Read more

Clustered Column Chart using base R Graphic

Column chart is used to compared numeric values across categories. Normally when categorical values are in cronological or sequential order, we use column chart. When we want users to compare values across categories, we should use Bar Chart/horizontal bars. Type of Column Charts Normal Column Chart Grouped or Clustered Column Chart Stacked Column Chart and ... Read more

Visualisation: Histogram using ggplot2

Histogram using ggplot2 visualization Histogram is one of the powerful Statistical Analysis & Visualization tool. It is used for understanding the distribution of numeric data vector or column. Unfortunately, documentation on Histogram in R is not explained at one place and in a comprehensive way. Of course, web pages & blogs have a lot useful ... Read more

Cute Column Chart Part 2 (ggplot2)

Column chart is used to compared numeric values across categories. Normally when categorical values are in cronological or sequential order, we use column chart. When we want users to compare values across categories (without time series or order amoung categories), we should use Bar Chart/horizontal bars. For column chart using base R graphic, http://dni-institute.in/blogs/visualization-in-r-cute-column-chart-part-1/ Getting ... Read more

Visualization in R: Cute Column Chart - Part 1

Column chart is used to compared numeric values across categories. Normally when categorical values are in cronological or sequential order, we use column chart. When we want users to compare values across categories, we should use Bar Chart/horizontal bars. We can make cute column charts using R. First we will use base R graphics and ... Read more

Visualization in R: All about Histogram (base R Graphics)

Histogram:Overview Histogram is one of the powerful Statistical Analysis & Visualization tool. It is used for understanding the distribution of numeric data vector or column. Unfortunately, documentation on Histogram in R is not explained at one place and in a comprehensive way. Of course, web pages & blogs have a lot useful information but in ... Read more

Predictive Modeling: Customer Attrition and Retention Scenario for Financial Services

Author: Ram and Amitayu   It is well established now that retaining an existing customer is a lot easier than acquiring a new customer. Typically, acquiring a new credit card customer cost $50-$80. Surprising though, a lot of banks and financial services organizations still focus a lot more on customer acquisition programs. It could be ... Read more

Cross Sell and Next Best Action Analytics for a Bank

Acquiring a new customer is an expensive in this competitive world.  Banks and credit card organizations spend somewhere $40-$80 per new credit card account.  Similarly retailers spend huge money on advertisement and promotions to attract customers to their brick & mortar store or online portal. First year profitability from the newly acquired customers is very ... Read more

Segmentation - A Perspective

Segmentation is one of the old concepts being used across fields and by non-technical people. People are segmented at least into two groups “Male” and “Female” based on gender characteristics.  Now let’s try to understand these two segments better.  These two segments will be very different on a few characteristics (that are variables in analytics ... Read more

Retailers and Type of Retail Stores

Author: Ajay Dadheech and Ram Originally Published @ www.ramganalytics.com A retailer is a person or business that sells goods or commodities directly to the consumers. The products are sourced from wholesalers or suppliers and sold to the consumers at a marked up price. A retailer works on to attract consumers to the retail store(s) cost effectively (Marketing & ... Read more