Segmentations in Retail: Segmentations drives smarter decisions for Retailers

Segmentation has been used by various organisations from decades. In this paper, diverse and interesting applications of segmentation for retailers are consolidated. Segmentation is a process to dividing a group of customers, transactions or accounts into different groups using objective and subjective segmentation techniques (more details:  Segmentation: A Perspective) Case Study: Segmentation of Retail Customers ... Read moreSegmentations in Retail: Segmentations drives smarter decisions for Retailers