Market Basket Analysis in R

Market Basket Analysis (MBA) or Affinity Analysis or Association Analysis is an analysis to understand combination and sequence of activities. Originally linked to understanding products bought together in a basket by a customer. Detailed description on Market Basket Analysis Install Required Packages For Market Basket or Association Analysis, arules and arulesViz have to be installed ... Read more

Market Basket Analysis - Step by Step Approach using R

Market Basket Analysis (MBA) is one of the commonly used analytical framework in Retail Industry. It can very well be leveraged in other industries and applications. Some of the key questions Market Basket Analysis (MBA) tries to answer are Should we perform market basket analysis at a product level or category level? Do we have ... Read more

Association Rules in R

Market Basket Analysis (MBA) or Affinity Analysis or Association Analysis is an analysis to understand combination and sequence of activities.  A simple non-technical description of Market Basket Analysis (MBA), you are advised to read blog - Retail Market Basket Analysis. Detailed steps required for Market Basket Analysis are explained in this blog - Market Basket ... Read more