Market Basket Analysis -Overview

Author: Shweta Sohal and Chiranjeevi Chiroo, Intern @ DnI Consulting and Students of ISME Market Basket Analysis The term market basket or association analysis refers to a fixed list of items used specifically to track the progress of inflation in an economy or specific market. It is used to analyze the customer purchasing behaviour and ... Read more

Association Rules in R

Market Basket Analysis (MBA) or Affinity Analysis or Association Analysis is an analysis to understand combination and sequence of activities.  A simple non-technical description of Market Basket Analysis (MBA), you are advised to read blog - Retail Market Basket Analysis. Detailed steps required for Market Basket Analysis are explained in this blog - Market Basket ... Read more