Market Basket Analysis – Key Performance Statistics

Market Basket Analysis (MBA) is an analysis to understand product bought together in a retail transaction or customer visit in a store. A number of blogs on a brief overview on Market Basket Analysis for a retail , a few published case studies of market basket analysis and step by step approach to Market Basket Analysis using R. In this ... Read more

Model Performance: R code and Explanations

In the last blog, we have described model performance statistics. Considering interest and questions from users, we are describing R functions in a bit more details. Model Building and Calculating Predicted Probability In this, we have taken cross sell data. The name of data frame is termCrossSell. Dependent variable in this dataset is target. Using ... Read more