Drive Campaign Profitability - Banking Use Case

Author: Chirag Soni From time to time enterprises run various marketing campaigns. The objective of marketing campaign could vary. Some of the campaigns are targeted customers to bring in additional revenue from the existing customers. Campaign Analytics involves various types of analytics to drive marketing effectiveness and customer experience. For example, a bank design and ... Read moreDrive Campaign Profitability - Banking Use Case

Predictive Modeling: Customer Attrition and Retention Scenario for Financial Services

Author: Ram and Amitayu   It is well established now that retaining an existing customer is a lot easier than acquiring a new customer. Typically, acquiring a new credit card customer cost $50-$80. Surprising though, a lot of banks and financial services organizations still focus a lot more on customer acquisition programs. It could be ... Read morePredictive Modeling: Customer Attrition and Retention Scenario for Financial Services